Has this happened to you? You visit a website of a company or organization, and you're fairly sure you know what you're looking for, but can't seem to find the correct menu link. For some strange reason, the links around the site just don't make any sense. You've had experience with the organization -- at least as a client -- and you think that you should know where to find things, but you can't.
Eventually, many, many clicks later, you find what you're looking for under some esoteric sub-category.