Search Engine Optimization

A high ranking on a search engine could be a make or break it situation for a small business. Non-profits can benefit from higher rankings as well, as their exposure increases. Most people who conduct web searches do so on Google, and and over 80% of them never look below the items on the first half of the page (above the fold).

The competition for those first few crucial spots is brutal and if you do not create your site to fit the needs of the search engines, you will be left behind.